Since the start of the pandemic, consumers have relied heavily on entertainment to relax, be distracted, and escape. Today, MRC Data launched a new release of the year-long + study “COVID-19: Tracking the Impact on the Entertainment Landscape,” which provides important data and insights into how the entertainment industry is changing as a result of the coronavirus pandemic. A year into the pandemic, we can now share year-over-year comparisons for the first time.
This newest release reveals consumer behavior is starting to normalize and settle into a new normal. There is less concern about the pandemic and a strong desire to get back to life safely and cautiously. Entertainment engagement is reaching an equilibrium and is a balancing act for people who are venturing out of their homes, but still prioritizing safety. As we continue to adjust to the new normal, music has become less of a coping tool and more for pure entertainment. Fewer listeners are using music to aid in self-care or to keep productivity up at home. There continues to be an uptick in consumers wanting to listen to new music and connect with the artists they love regardless of the state of the country.
Download the most recent release below to understand what is driving consumers back to live, where do virtual events fit in as the country reopens, and other hot topics.